Welcome to Brand Assure: A New Standard for Brand Validation
Today we're proud to launch brandassure.com - the platform for mobile networks, CPaaS providers, and regulators looking to strengthen the trust and integrity of business messaging and protect consumers.
Brand Assure exists for one clear reason: to fix what’s broken in business messaging.
Why Now?
If you've ever waited days for approval, seen legitimate brands bounce for missing data, or struggled to make sense of fragmented network rules, you're not alone. We've been there, as product owners, security leads, and network operators and we built Brand Assure to do things differently.
RCS Business Messaging is finally gaining momentum. But for it to scale, it needs a validation process that's robust. One that protects consumers from impersonation and spam, without creating friction for legitimate brands.
What Makes Brand Assure Different?
We combine real-world telco experience with purpose-built technology to offer:
Faster Approvals: Same day validation is our benchmark - not our aspiration. We help mobile networks and CPaaS providers validate brands quickly and securely, supporting compliance requirements while maintaining the flow of legitimate business messaging.
Smarter Checks: We go beyond tick-box KYB. Our risk scoring blends KYC, digital identity, and OSINT (open-source intelligence) to build a full picture of brand legitimacy. We combine automated verification with human expertise - ensuring accuracy without sacrificing speed.
Built for Scale: We're ISO 27001 certified, with platforms designed to automate as volumes grow. SOC 2 accreditation is underway, reinforcing our commitment to the security standards our partners depend on.
Direct Google Integration: We're the first in the world to be directly connected to Google's RBM Console, enabling us to approve agents directly on behalf of mobile networks. This removes friction from the approval process while maintaining full oversight and control.
UK First, Europe Next: We're focused on getting brand validation right in the UK first, with a roadmap to scale across Europe and further afield.
Who We Serve
Whether you're a mobile network managing RCS Business Messaging approvals or a CPaaS provider navigating multiple network rules, Brand Assure is here to reduce delays, lower fraud risk, and make validation seamless. Our platform supports:
Networks: We approve brands on behalf of networks, with a centralised dashboard providing full visibility and auditability. Every decision is fully documented - giving networks the oversight they need for compliance, audit, and risk management.
CPaaS Providers: Consistent validation processes and self-serve tools across carriers. We work alongside existing workflows to reduce friction rather than create it.
The Ecosystem: We're here to support the entire value chain, including regulators - with validation that's secure, fair, and robust.
Built from Experience, Driven by Values
Brand Assure was created by people who've spent decades in messaging - inside UK mobile networks, CPaaS providers, and security teams. Brand Assure is built by Stour - an Ofcom-registered Mobile Network Operator, and we understand the balance networks must strike between preventing fraud and enabling legitimate business communication.
We care deeply about the ecosystem we serve, and our values reflect that:
Integrity: We choose the right path, not the easy one.
Clarity: We speak in plain language and cut through complexity.
Collaboration: We succeed together - with networks, CPaaS providers, and regulators.
Curiosity: We keep asking "why" and pushing the industry forward.
Trust isn't just what we help others build - it's fundamental to how we operate.
What's Next?
We're already working with several networks and engaging with Google and regulators to shape best practices. Our approach is collaborative, we work with partners to understand their specific requirements and adapt our platform accordingly.
If you're involved in RCS Business Messaging, SMS, or Branded Calling - we'd love to connect. Ready to learn more about how Brand Assure can support your brand validation needs?
Contact us to learn more - we’d love to start a conversation.
Together, we can build a messaging ecosystem that's trusted, secure, and ready to scale.
